Hat-trick of digital wins for Cartwright

FULL-SERVICE marketing agency Cartwright Communications has started 2025 with a trio of impressive digital account wins, including world-renowned optics brand ZEISS.

ZEISS, discount car specialist Motorfinity and wool bedding brand Woolroom have all joined the Cartwright portfolio in recent months, utilising the agency’s mix of digital services to drive sales and brand awareness.

Across the three businesses, the full range of Carwright’s PPC, SEO, organic social digital PR and influencer marketing services are being used, with significant results already being achieved.

Cartwright is supporting ZEISS with a dynamic paid media and influencer marketing project designed to connect potential customers with ZEISS-partnered opticians, combining the power of influencer recommendations with precise ad targeting to increase brand awareness, generate interest and ultimately boost foot traffic and sales.

Danielle Bates, head of digital marketing UK & Ireland for ZEISS Vision Care, said: "ZEISS is excited to partner with Cartwright to enhance our connection with potential customers and drive traffic to our network of trusted opticians.

“Cartwright's strategic approach to paid media and influencer marketing aligns perfectly with our goals, and we're confident that their expertise will help us effectively reach and engage our target audience."

As a result of Cartwright’s integrated digital marketing strategy, Woolroom has already seen significant results in terms of its domain authority, trust flow and referral traffic across priority product categories, with its initial digital PR campaigns resulting in more than 100 backlinks.

Alongside this, Cartwright’s social and paid media experts have also driven considerable organic and paid growth across META, including a record-breaking Black Friday campaign that delivered over £95,000 of revenue for the brand.

Motorfinity has also seen similar impressive results during its time with the agency, more than doubling its annual investment during the first month of its PPC campaign. In the period since Cartwright was onboarded, the average lead to sale rate has increased to 12% resulting in an improved return on advertising spend.

Alex Jones, head of digital at Cartwright Communications, said: “Working with brands such as ZEISS, Motorfinity and Woolroom is a real sign of confidence in our digital offering, and we’re already seeing tangible impact on their businesses through our work.

“We’re increasingly working with clients that have a really diverse range of needs and goals, meaning that we’re able to show the full breadth of our expertise in creating and delivering smart, effective multi-channel campaigns that get real results."

The agency’s digital team has more than doubled in size over the last year, meaning that all digital services can now be delivered by its in-house team, alongside more than 30 experts in traditional PR, marketing, video and branding. The agency is Great Place to Work certified and was recently named as the 24th best small business in the UK for wellbeing.