Recruitment
Atkins Search SEO
Services
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Digital Marketing
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SEO
Atkins Search needed to increase brand awareness, traffic and job applications. In six months, our SEO strategy delivered a 202% surge in impressions and a 525% jump in applications.
The proof
New pages targeting quantity surveyor jobs, project manager jobs, site manager jobs, building surveying and construction design saw traffic surge within the first six months.
525%
increase in application submissions
202%
increase in impressions
7
jobs placed in six months
Approach
The client’s job vacancy pages were disappearing too quickly for Google to crawl them, meaning they weren’t showing up in search results. To fix this, we recommended creating permanent specialism pages designed to capture job-specific searches.
We also put the site under the microscope with a technical SEO audit, fine-tuning its health and ironing out any technical issues.
Results
Several keywords climbed a number of positions in Google including:
‘Quantity surveyor jobs in Nottingham’
‘Project manager jobs Leicestershire'
‘Site manager jobs Leeds'
Several key job search terms made huge ranking gains, with 'Quantity surveyor jobs in Nottingham' climbing to position 12 after not ranking at all, 'Project manager jobs Leicestershire' soaring 47 places to position 11, and 'Site manager jobs Leeds' landing on page one at position 7.
These SEO wins drove a 202% surge in impressions and a 118% jump in website clicks over six months. The total number of ranked keywords grew by 133%, with 21 now on Google’s first page—up from 15 in July 2024.
Most importantly, our specialist job pages attracted over 19,600 users, fuelling a 525% increase in application submissions over the past year.
Turn your SEO into a traffic and application magnet - let’s make it happen.
Our services
"The team at Cartwright has been so easy to work with. Right from our initial meeting, they understood what we were trying to achieve, addressed any scepticism we had and explained their approach in clear terms. The team is incredibly knowledgeable and clearly understands our industry, and the results speak for themselves - working with Cartwright has delivered real business impact for us."
Laura Belcher
Operations director, Atkins Search
