Building products
ConSpare Content
Services
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Content
We partnered with ConSpare to launch its first industry whitepaper, driving awareness of sustainable concrete production and generating high-value leads through a mix of PR and targeted digital strategy.
The proof
By combining expert insights, media outreach and LinkedIn promotion, we delivered:
56
Whitepaper downloads
13
Pieces of media coverage
30.1k
LinkedIn impressions
Approach
We crafted a compelling, data-driven whitepaper featuring expert commentary, case studies and industry stats, positioning ConSpare as a leader in sustainable concrete solutions.
To maximise reach, we launched the paper at the UK Concrete Show and executed a strategic PR and LinkedIn advertising campaign, targeting key decision-makers across the industry.
Results
The campaign delivered strong engagement, driving ConSpare’s highest website traffic in Q1 2023, peaking during the UK Concrete Show. Key media coverage in titles such as The Concrete Times and Construction Update further cemented ConSpare’s industry presence.
“When I came to Cartwright with our company goal of raising awareness of the carbon and cost reduction opportunity our industry has, it was able to confidently translate this message into a standout white paper, which I was proud to launch at The UK Concrete Show. This work followed on from Cartwright’s earlier support to perfect our sustainability brand messaging and communications goals, which was extremely useful to frame our voice and industry position. This led to us trusting Cartwright to support with externally launching our sustainability message via the white paper. “The document has been very well-received and has helped us to lead on this important topic in our industry, gaining brand awareness and helping to cultivate valuable leads. Internally, the document has also sparked a lot of employee pride and conversations around how we can lesson our environmental impact.”
James Bullock
Managing director, ConSpare
