Homes and Interiors
Gascoines SEO
Services
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SEO
Gascoines needed to increase brand awareness and visibility for Southwell and Ravenshead keywords. In one year our SEO strategy increased keywords on page one of Google by 86%.
The proof
Our goal was to increase brand awareness within the Southwell and Ravenshead area, and the new homes available to buyers and tenants – in turn increasing the click through rate.
69%
increase in Southwell keyword impressions
174%
increase in Ravenshead keyword impressions
86%
increase in keywords on page one
Approach
We identified Gascoines was not receiving many impressions for Southwell and Ravenshead queries, due to not having a dedicated page for the key locations. To raise awareness and increase visibility for properties available in the target areas, we created two new landing pages on the website and added to the navigation.
One landing page targeted the keyword ‘houses for sale Southwell’ and the other ‘houses for sale Ravenshead’. Both pages include a description about the area, properties available, frequently asked questions, contact details and optimised meta title and descriptions.
Results
Through a robust SEO strategy, we significantly boosted Gascoines’ keyword rankings, securing first-page positions on Google for several high-value search terms. Notably, ‘Houses for sale Southwell’ jumped from position 83 to position 4, while ‘Houses for sale Ravenshead’ climbed 36 places to position 5. ‘Southwell homes’ also saw major progress, rising from position 97 to position 4. In total, Gascoines is now ranking for 69 keywords on the first page of Google — up from just 37 in January 2024.
This uplift in keyword performance has driven tangible results. Total clicks to the website have increased by an impressive 18%, with more than 93,000 users now clicking through to the Southwell and Ravenshead pages.
“The results we've seen since the development of the new Southwell and Ravenshead pages on the website have been significant, and this is a testament to the exceptional work of the team at Cartwright. The improvements in our Google rankings have made a noticeable impact and put more emphasis on our key locations. The team's approach to planning and strategy has been meticulous, as is their ability to adapt to the evolving digital landscape, which is evident in the results. We’re excited to continue building on this momentum and look forward to continued success.”
Luke Saywell
Partner, Gascoines
