Retail & leisure
Kimberley Caravans PR
Services
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PR
We boosted Kimberley Caravans’ brand awareness during the UK staycation boom with a national survey-led PR campaign, securing coverage in major outlets and driving enquiries to Midlands store locations.
The proof
10
gold tier media titles
23
campaign features
900k
campaign reach
Background
Starting in the early 1980s, Kimberley has grown to be one of the largest caravan and motorhome dealerships in the North East and East Midlands. We provide national, industry and trade media relations service for Kimberley Caravans.
Approach
We couldn’t wait to get started on amplifying Kimberley’s brand awareness across travel, leisure and regional media to support its core store locations including Nottingham, Darlington and Chesterfield.
We conducted a key campaign centred around the UK’s boost in staycations. While the country was still enforcing various regional lockdowns, UK getaways were in full force. In a bid to uncover the most popular locations in the UK we conducted a survey for UK travellers and sourced the top staycation hot spots, helping people to determine where might be quieter to visit during the period.
Results
The campaign brought brilliant results. Kimberley had a spike in enquiries in their Midlands stores and featured in major regional and national titles including Daily Mail, Camping & Caravanning, MMM, Caravan Magazine, In-Cumbria, South Wales Argus, Lancashire Evening Post and Nottingham Post.
