Professional Services
Knights Plc PR
Services
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PR
We supported Knights through a pivotal growth phase with strategic PR and marketing, boosting its online presence, employer brand and CEO profile, while delivering standout media coverage and internal communications.
The proof
500%
increase in X followers
347
media articles generated in 24 months
30%
increase in national media coverage in the first 12 months
Background
We worked with Knights for three years at a pivotal time when the firm had set out its ambitious strategy for growth. Our brief was to raise the profile of Knights’ non-legal and specialist services and position the company as a leading professional services business. As well as establishing Knights as a key employer in each of its regional locations and nationally, we helped raise the profile of its dynamic CEO David Beech.
Approach
We developed a long-term integrated PR and marketing plan including the creation of corporate news stories such as profit growth, mergers and acquisitions and major deals.
We helped the marketing team launch a major internal project to its 500 staff. The new intranet was a significant tool, which required buy-in from teams across six regional offices. We delivered a short talking head video featuring David Beech to deliver the message to staff as well as a number of key communications.
Results
We increased the company’s online presence as well as followers on X and its LinkedIn page significantly, and secured features in top publications such as The Lawyer, Racing post, Sky News and Money Week.
