Homes and Interiors
Macaulay Sinclair PR Strategy
Services
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Organic Social
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PR
Through multichannel communications, Macaulay Sinclair’s brand awareness soared, with increased media mentions and expert recognition, driving a 300% rise in web traffic and establishing the company as an industry authority.
The proof
11
features
3
press releases
174k
audience reach
Background
Macaulay Sinclair are specialists in interior architecture and design, creating exceptional spaces for the hospitality sector – across the UK and internationally. The company works with major brands including Dishoom, Hawksmoor, Caravan, The Alchemist and Dirty Bones.
Approach
Our aim was to raise Macaulay Sinclair’s profile, highlighting its amazing expertise and to crucially increase traffic to the website through multichannel communications – email marketing, social media and traditional PR.
Results
Brand awareness in conjunction with Macaulay Sinclair’s clients resulted in increased ‘brand mentions’ coverage and journalists requesting information from the team ahead of new venue openings.
Macaulay Sinclair became seen as a go-to source for expert comment on design matters – and crucially, there was a 300% increase in web traffic.
