E-commerce
Motorfinity PPC
Services
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PPC
Motorfinity wanted to increase lead quality while maintaining the scalability of their paid media efforts. Since taking over the account, we've generated 55 total car sales and increased profit.
The proof
£72,706
profit generated
1.31
adjusted ROAS (return on ad spend)
55
total car sales via Google ads activity
Approach
After an initial audit of their PPC account, we set about working on an action plan to help drive results fast. This included working on account setting alterations, an account restructure within campaigns and ad groups, reviewing conversion tracking and ad copy analysis with the aim of improving ad relevancy.
We then conducted search query report analysis with the creation of updated negative keyword lists to help mitigate against incorrect search terms, whilst also going on to make alterations to the audience targeting, ad assets and weekly reporting templates. Building a strong foundation within the account was imperative and helped lay the groundwork for the upcoming months.
Results
We saw an average lead to sale rate of 9%, resulting in an overall ROAS of 1.31. January saw our biggest performing month with a +123% increase in leads compared to December. There was also a consistent average CRM tracked lead growth of +46% between the months of September to February, with overall CRM leads amounting to 591.
Meanwhile, best practice conversion tracking methods were implemented for better conversion attribution, such as enhanced conversion setup, with plans to introduce offline conversion tracking to enhance this further.
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Our services
Since working with the team at Cartwright, they’ve not only been diligent in their delivery of the work, but consistently proactive in spotting gaps and highlighting ways we can grow our paid online presence. As this is shaping up to be another big year for us at Motorfinity, the work Pranit and Cartwright have helped deliver grants us stronger footing going into 2025 as we continue to work with the biggest manufacturers in the automobile industry. We also recently agreed on an increase in our Paid Media budget for the year, which is a testament to their great work.
Rachel Ramsay
Head of Marketing, Motorfinity
