Professional Services
Nelsons Content
Services
-
Content
We delivered a creative internal comms campaign for law firm Nelsons, using video, training and interactive content to boost cross-selling confidence and increase client referrals across the business.
The proof
190
employees engaged
13
videos created
1
gold CIPR award
Background
Leading East Midlands law firm Nelsons provides legal services for businesses and individuals.
To support its vision of “looking after the client and not just the transaction”, Nelsons wanted to implement a creative internal communications campaign that would give its employees the knowledge, support and confidence to ask proactive questions to ensure all client needs were met.
Approach
We developed a multi-channel internal communications strategy to help employees feel informed, confident and supported.
The campaign included branded assets, 13 short videos and a suite of fictional case studies to showcase the breadth of services available. Interactive training sessions and a dedicated video equipped staff with practical tips, while a virtual pub quiz added a fun, team-focused launch. All resources were housed on a custom intranet hub for ongoing access and engagement.
Results
Our catalogue of content allowed employees at Nelsons to feel confident and supported and gave them the tools they needed to provide wholehearted support to their clients. As a result, a two-fold increase in clients being referred to other specialists at Nelsons in comparison to the previous year.
"We wanted to raise internal awareness of the specialisms that each team deals with so we could support our clients with any other legal or investment needs they have. A key element of the campaign was the range of material we were able to share - from fictional case studies and videos to training on how to build rapport - which gave people the tools, support and confidence to help them look after the client and not just the transaction.”
Anna Smith
Partner and director of marketing, Nelsons
