As a continuation of our relationship with the team at Notts Pride, 2024 saw us utilise our PR and social media expertise to support the charity with its biggest Pride event in its 27-year history, of its current format. We also supported with ongoing website updates in support of the 2024 event including updates to the sponsor page and performer line up.  

Every year, Notts Pride organises one of the East Midlands biggest free Pride events, usually taking place on the last Saturday of July. A core aim of the event is to celebrate Nottinghamshire’s vibrant LGBTQ+ community and ensure its voices are heard.  

Alongside its annual Pride event, the Notts Pride charity works year-round to support Nottingham’s community, existing to enhance inclusivity and equality across the city and surrounding areas.  

Following the development of a multi-channel plan for the event, incorporating both PR and social efforts, our pre-Pride efforts include a range of press releases and press liaison for interviews. Content included highlighting the line up for the event, who took to the stage at Notts Pride’s brand-new location, Sneinton Market.  Other content gave insight into the new route, location and cultural impact Notts Pride has had around its central theme for 2024, ‘the power of love’. 

Organised and taking place on the day, we supported and liaised on a range of interviews for both the organisers, volunteers, performers and more from the likes of BBC Radio Nottingham, ITV and Notts TV.  

Throughout the day, we also led Notts Pride’s presence on its prominent social platforms, a continuation of our work in the lead up to the event to create further interest into the upcoming event.  

For the 2024 event , 32 pieces of coverage were achieved, with four interviews conducted. In total, a reach of over 150 million was achieved. Overall, the event was the biggest to date, with over 9,000 attendees.