Fast-selling UK gummy vitamin brand Nutrigums has built a growing reputation as a reliable source of affordable and tasty vitamins and minerals aimed at supporting physical and mental health and wellbeing.

We were asked to help underline this reputation by increasing Nutrigums’ search engine ranking score, building on its trustworthiness to reach potential new online consumers.

We created a detailed ‘Google My Business’ profile to help customers find the company more easily and conducted an extensive backlink audit – to evaluate all the links to the website – and a link ‘disavow’ review to ensure only high-quality links were in place.

To further highlight the company’s great work, we added more detailed information that readers like to explore through the ‘meet the team’, ‘in the press’ and ‘about us’ pages.

We ensured the site and its content complied with Google’s latest content quality standard for products and reviews that demonstrate experience, expertise, authority and trust (E-E-A-T).

Our SEO experts then conducted keyword research around product terms and related long-tail keywords for supporting blogs. We then populated product pages with optimised copy, meta titles and descriptions, with links to our new nutrition-focused blogs featuring Nutrigums’ registered consultant nutritionist.

The campaign was a great success – Nutrigums now ranks in first position on Google for three key products and in the top 10 results on page one for a further 17 products.

The time on page and average session duration has increased due to our comprehensive interlinking, copy and related blog strategy. We also reduced the bounce rate of customers leaving the site to well below the industry average.