Food and Drink
Pork Farms and Wall's Pastry PR
Services
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PR
We boosted consumer and corporate awareness for The Compleat Food Group, securing standout coverage for Pork Farms and Wall’s Pastry across top national and lifestyle titles over a 12-month campaign.
The proof
104
pieces of coverage
16.7m
reach
Background
The Compleat Food Group are a new food group on a mission to create great quality, tasty and affordable food, that people love to eat.
Our mission was to showcase the brands within their pastry division – Pork Farms and Wall’s Pastry – across all corporate and trade communications, while also raising the profile of the newly formed Group and highlighting the key messages, innovations and developments of the individual brands.
Approach
We worked with The Compleat Food Group (formerly Addo Food Group), the home of Pork Farms and Wall’s Pastry to continually support the profile of the popular consumer brands as well as supporting its ongoing corporate communications strategy.
Results
Over an initial 12-month period, the Pork Farms and Wall’s Pastry brands were featured in key consumer titles including Closer, Pick Me Up, Chat, The Sun, Daily Mail and Metro; blowing the results it had formerly achieved through PR out of the water.
