Construction
SLR Consulting
Services
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Video
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PR
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Organic Social
Despite being a global sustainability consultant, SLR Consulting’s UK built environment team lacked presence in the trade press, and wanted to boost this following a series of business acquisitions.
The proof
31
features drafted
2.82m
reach
6
content pieces from roundtable
Approach
Having understood the challenges faced by SLR’s built environment team, Cartwright embarked on a targeted media relations and thought leadership-driven brand awareness campaign, aimed at increasing the visibility of the SLR brand.
Alongside a comprehensive content plan that delivered a drumbeat of features around some of the sector’s key topics and challenges, the Cartwright team also created reactive content around key announcements such as the 2025 general election, the subsequent Autumn Statement and the National Planning Policy Framework.
The latter was supported by a roundtable to discuss the proposed changes to legislation, hosted by Cartwright’s Tom Snee .
Results
As a result of our work, SLR saw 25 features placed in the trade press in 2024, with 92% of those including backlinks to its built environment sector page.
In addition, the NPPF roundtable generated a further six pieces of content, which formed the basis of the 2025 media relations plan.
“The work that Cartwright has done over this first year has been nothing short of transformational. The team’s knowledge of the built environment sector is second to none, and we were impressed by the speed at which they were able to understand our key messages and distill them into compelling content.”
Matt Thomas
Built environment senior sector leader, SLR
