Construction
UKREiiF video
Services
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Video
At UKREiiF, we conducted 14 interviews, delivering videos with a three hour turnaround. Shared on social media, one client's post received four times their average LinkedIn interactions, aiding event promotion.
The proof
14
interviews undertaken
3 hr
turnaround time
400%
average LinkedIn post interactions
Background
UKREiiF is the UK’s biggest property and construction event, with more than 7,000 delegates from both the public and private sector attending from across the country. The conference and exhibition are well attended by our clients from the built environment sector, with 18 of them having a presence at the event.
Approach
Working with the support of the event organiser Built Environment Networking, we devised a schedule of video interviews to be undertaken throughout the three days of the event. These videos needed to be filmed, edited and turned around for social media on the same day, giving our clients and the event team relevant, current content to be quickly shared with a wide audience.
Results
We undertook 14 interviews with clients including Pick Everard, The Island Quarter, Pagabo and CPW, delivering them within a three-hour turnaround time. The videos were then shared on social media – in the case of one client, these posts received four times the interaction from followers than their average.
In addition, the videos were made available to the Built Environment Networking team to help with the early promotion of the 2024 version of the event.
“Thanks for your hard work over the last few days! You and the Cartwright team definitely held up your end of the bargain and have put together some great content.”
Matt Christie
Director, Built Environment Networking
