Construction
Willmott Dixon whitepaper
Services
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Content
We partnered with Willmott Dixon to create a whitepaper on building SEND schools, generating 35k impressions, 20+ qualified leads, and driving 83% of page visits through a LinkedIn campaign.
The proof
35k
target audience impressions
20+
qualified leads
83%
page visits driven by campaign
Background
Working with Willmott Dixon, its clients and supply chain, we created a whitepaper to demonstrate the contractors’ successful approach to building special educational needs and disabilities (SEND) schools.
Approach
The 4,500-word document was created from more than a dozen interviews with stakeholders, key client contacts and parents of children with special educational needs.
Designed to encourage local authorities to take a more collaborative approach to their SEND provision, the whitepaper was promoted to senior decision-makers through a paid LinkedIn campaign.
Results
The campaign was a resounding success, resulting in 35,000 impressions, leading to more than 20 high-quality leads with local authority employees with the seniority of project manager or above – and generating significant website traffic.
