E-commerce
Woolroom paid social
Services
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Paid social
Woolroom, the natural sleep experts, wanted to maximise their website conversions across the Black Friday period with a targeted paid social campaign across Instagram and Facebook.
The proof
1.5m
impressions
562
purchases converted
8.93
purchase ROAS (return on ad spend)
Approach
We developed a Black Friday paid campaign with multiple phases, allowing us to build anticipation with teaser ads and recruit new customer leads via email.
The next phase directly focused on driving traffic and conversions utilising Meta Advantage+ features to optimise multiple sets of ads.
Result
Total conversion value of £95k revenue
Our Black Friday campaign generated over 1.5M impressions and 28,117 users clicked through to the website. This successful level of visibility directly converted into 562 website purchases, generating a total conversion value of £95K.
“Cartwright Communications' Black Friday campaign was a resounding success. They delivered impressive results, driving significant revenue and exceeding our sales goals through a well-executed and optimised paid social strategy. We were particularly impressed with the efficiency of the campaign, achieving such a strong return on our ad spend.”
Adam Hirst
Head of Digital, Woolroom
