We have helped to shape Wrekin’s brand guidelines and built a consistently positive pipeline of news and editorial that has been covered by leading sector publications identified by Wrekin as its ‘gold tier’ media.  

As an extension of Wrekin’s own communications teams, our approach has invested in supporting a plethora of the company’s brand and marketing goals. We began supporting Wrekin’s brand positioning in 2021. Our marketing specialists produced a new brand mission, values and purpose statement, alongside a tone of voice guide to help craft the right identity that reflected the business and resonated with customers.   

Producing a full PR calendar of planned press and editorial features and reactive ‘news jacking’ content, we have consistently achieved a positive brand presence across Wrekin’s ‘gold tier’ media in the infrastructure, civil engineering, public sector and business press. 
 

• We achieve consistently record-breaking results for Wrekin and in 2022: 
• Delivered 38% more coverage when compared to YOY 2021 results
• Achieved an audience reach of 7M 
• Secured 32 high-value backlinks from high-domain authority websites  

“We’ve worked with Cartwright Communications over a number of years, and while the individuals in the account team have changed over time, they have always provided a high level of consistency and reliability in looking after our PR needs. We receive regular progress reports, with further updates whenever necessary. They’re always accessible, and responsive to urgent requests as well as being very keen to highlight any ad-hoc opportunities for coverage. On top of the day-to-day they thrive on developing and implementing specific campaigns that deliver measurable results, providing candid assessments to facilitate continuous improvement.”

Alex Gardiner

Wrekin’s director of marketing and digital development