Grab your industry’s attention with an authoritative whitepaper
A well-written and deeply researched whitepaper that creates a talking point not only establishes a brand’s thought leadership credentials but also builds its credibility – and generates leads for the business.
We love nothing better than conducting deep research on a topical issue or challenge, using data-driven insights to create an authoritative whitepaper that educates, informs and potentially persuades the target audience to engage with your brand.
Whatever the issue, or concern, we will craft the words to ensure your voice is heard. We have worked on an array of whitepapers and reports that have been hugely successful for clients. We’ve got content creation down to a fine art.
Our whitepaper writing process
We collaborate closely with clients to find the right subject – is it a trending topic, who does it affect, do you have the solutions to tackle the issue, will the whitepaper reach out to the right audience you want to educate and inform?
We have helped several firms to shape the narrative around trends, policies or innovations, from the scourge of potholes and the best ways to construct SEND schools to sustainable concrete production and showcasing insights from construction industry leaders. We lead conversations and build reputations.
In-depth research
Whitepapers stand or fall by the level of research invested from the start. Eye-catching statistics and data that tell a compelling story are the researcher’s best friend. We extrapolate the key narrative points from the data – and agree a structure, breaking the copy down into separate sections, understanding from the outset how we want to introduce the findings – and the conclusions we will come to.
Content creation
Once the whitepaper or report structure has been agreed, our talented content creators take the key elements and craft well-structured, engaging and persuasive content. We conduct interviews with your company’s experts as well as industry specialists to shed light on the subject and ensure a variety of voices in the document. Our designers ensure the report is visually appealing by using photographs, charts, graphics and branding.
Distribution & promotion
We create a targeted comms plan to ensure a co-ordinated, multi-channel launch for the whitepaper – whether that is on your website or at an industry event. We support with digital consultancy to ensure widespread awareness of the report, sharing with the participants, their comms team and targeted media, often producing an advanced embargo copy for gold target publications.
Our recent work
Enquire about our whitepaper and report writing services
Turn your insights into impact - let’s craft a whitepaper that makes a difference.