Award-winning PR agency
As a leading full-service digital PR agency with offices in Nottingham, Birmingham and London, we specialise in crafting bespoke strategies for our clients across both B2B and B2C.
Our approach combines traditional public relations with the latest digital tactics such as search engine optimisation (SEO), a targeted social strategy using analytics and fresh content across multiple platforms.
We devise high-impact campaigns using creative and research-based storytelling to catch the attention of our extensive book of media contacts. For a brand that leads the conversation, start one with us today.
What we deliver
Comms strategy
We precisely measure the financial impact of our campaigns to ensure a strong return on investment (ROI) for our clients that matches their business objectives. Short-term financial gains might boost your business and credibility but our strategy is to ensure more long-lasting growth through targeted exposure to your key audiences. By using traditional and digital methods, our multi-channel approach will open doors to increased sales and leads.
Media relations
We understand that a trusted relationship with the press is worth its weight in gold - which is why our team is proud of its strength in media relations and developing a wide range of contacts. Our avid writers and ex-journalists know what the media wants and exactly how your content needs to be written to ensure it appears in titles relevant to your field. We create content to catch the right eyes and capture the right hearts.
Event management
As a team of fastidious organisers and self-confessed social butterflies, the pressure of helping to successfully execute an event is what we thrive on. With our feet firmly under the table in the world of restaurant and bar launches, county shows and corporate round tables, it’s fair to say we’ve done it all. Whether you need a full-service event delivery, support with a VIP guest list or an on-site press office, our team will plan the event bespoke to your needs.
Content creation
We’re well-versed in putting together compelling press releases, inspiring thought leadership articles, technical opinion pieces and topical comments to position your team as industry experts in target publications. We create content that pulls audiences in.
Crisis comms
Handling a potential crisis is our speciality. We help ensure that negative press doesn’t have a detrimental impact on your brand. We offer crisis simulations and media training workshops to give you the skills to be ‘interview ready’. We also deliver crisis strategy planning so you can learn to deal with the unexpected and adopt the best approach to manage your response internally and externally.
Award submissions
We develop thought-provoking and inspiring awards submissions to build recognition among your peers and credibility with your customers. Hit that shortlist with an entry created with carefully chosen words delivered with care and conviction.
Frequently asked questions
What is PR?
Public relations, known as PR, is the way organisations communicate with the public – building a positive and trustworthy reputation and brand awareness to boost long-lasting growth.
Using traditional and digital methods, successful PR strategies can boost brand credibility and results through targeted exposure to key audiences, opening doors to increased sales and leads.
PR companies use their strengths in media relations and copywriting to create strong editorial-led content about a business through compelling press releases, inspiring thought leadership articles, technical opinion pieces and topical comments to strengthen its industry standing in target publications.
What does PR mean?
A successful PR campaign can use several tactics to build a relationship with target audiences and increase brand awareness, including:
- Comms strategy – A comms strategy is a plan for communicating with your target audience. By precisely targeting relevant groups, a well-delivered strategy can build credibility and lead to sustainable growth
- Media relations – A great media relations strategy is worth its weight in gold. The key is in understanding what the media wants and delivering the right content to ensure it appears in titles relevant to an organisation’s industry
- Crisis comms – Negative press attention mustn't pose a threat to a company’s reputation. Through developing appropriate crisis management strategies and statements, an organisation can be helped to manage the ideal response to avoid a potential problem having a detrimental effect on business
What is a PR agency?
PR agencies enhance brand recognition and will handle the reputation of an organisation through owned, earned and paid communications, working within a client’s key performance indicators to achieve set goals.
PR agencies offer a range of services across digital marketing, PR, SEO, social media, event management, branding and influencer marketing as well as using media relationships to ensure content appears online, and in print and broadcast media.
There are many benefits of working with a PR agency:
- Credibility – boost your brand’s reputation with your target audience through high-quality content that establishes a business as a leader in its field
- Cost-effectiveness – PR is a more cost-effective method of reaching a larger audience, compared to paid advertising. If a target audience identifies a brand as trustworthy, it is more likely to buy its products or request its services
- Improved communication – PR helps a company share more information with the public, attracting a larger audience of prospective customers that understands its aims and values
Digital-first PR
Our digital-first PR approach delivers strategic content campaigns that are tangibly linked to increased traffic, boosted social engagement, and most importantly, leads. Our tactics include:
- Competitor benchmarking and domain discovery
- Creative and research-led editorials
- Organic and high authority backlinking to desired URLs and landing pages
- Surveys, studies and data analysis
- Digital industry trend analysis and reporting
- Social media connectivity and engagement
- Newsjacking and data collection
- Google Analytics integration and UTM tracking to identify referrals, visits and lead generation
Building reputations for breakthrough brands
For strategies that turn heads and start conversations, follow our lead