What is reactive public relations?
Our PR strategies are often just that - strategic. We plan ahead, providing our clients with a six-month roadmap of activities. But sometimes, the unexpected happens - regulations shift, industry trends emerge or scandals break. To stay ahead of competitors and at the forefront of customers' minds, integrating reactive PR into your approach is essential.
That’s why our teams maintain close contact with journalists and stay ahead of the newsroom cycle - identifying opportunities and responding swiftly to maximise media coverage. We provide carefully shaped strategies, delivered with care and conviction.
Reactive PR services
Each client benefits from a full-service PR and communications team that monitors the news in real-time. If an opportunity arises, we act fast, whether it’s securing expert commentary, drafting thought leadership pieces or managing crisis communications. Reactive PR is a powerful tool to boost visibility and position your brand as an industry leader.
Newsjacking
Our team of ex-journalists constantly track viral trends and breaking stories to leverage your brand. From media requests to expert commentary opportunities, we stay on top of the news cycle so you don’t have to.
Journalist requests
When major stories break, journalists seek expert insights. Our PR specialists monitor media requests, ensuring our clients are front and centre with timely, authoritative commentary.
Reactive content marketing
Our content and social media specialists create reactive content across blogs, news features, email marketing and social media. Whether you need an in-depth analysis or a quick post to capitalise on trends, we keep your brand in the conversation.
Crisis comms
When a crisis unfolds, our PR experts are on call to manage communications across all media channels. We craft effective crisis strategies and statements, acting as your central press liaison to protect your brand’s reputation.
Claim your free PR campaign consultation now.
Need to take action? Claim your free 30-minute consultation today. Our team will assess your crisis strategy, identify opportunities and help you stay ahead of the headlines. Let’s talk.