Build your social media marketing strategy
Simply posting an image with a nice filter and caption and expecting high levels of engagement is a thing of the past. Social media takes time, energy and a keen eye to add personality, consistently engage with your audiences, edit videos, keep up with trends and leverage the algorithm.
You can rely on us to create a buzz about your brand and reach your dream customers every day. Plug into the right networks to join up your audiences and create a valuable customer community. We lead conversations and build reputations.
With our team’s expertise in digital marketing, we use the latest trends to create high-impact social media campaigns across LinkedIn, Twitter, Facebook, Instagram and TikTok that are always tailored to the platform and working hard towards your business goals. Our experience speaks volumes. Our results speak for themselves.
Six ways we build your brand
Social media strategy
We’ll make your business grow, connect and, most importantly, sell. We do this through paid ads, reel creation and posting, consistent and high-quality feed posts, hashtag strategy and Instagram SEO. Through a consistent digital strategy and community management, we connect your brand with real people. And we bring in relevant audiences through caption calls to action (CTAs), ensuring a lead-generating flow of website traffic.
Organic social media
Want to build audience engagement and get to know your ‘people’ without splashing the cash? It’s all about organic social strategies such as Instagram SEO, hashtag research and caption structure. We create meaningful conversations with your audience to drive engagement and brand awareness. Whether that’s engaging with user-generated content or creating polls and surveys on a topical story, we will create an authentic impression of your brand.
Influencer marketing
Find the influencer world a bit daunting? We’ll walk you through the process, matching you with the perfect micro, midi and macro influencers with dedicated social media followings. They’ll act as the window to your audience’s world - and because their followers trust them, their endorsements on platforms like Instagram, TikTok and Facebook can power up your lead generation.
Paid social
Put your money where your mouth is with paid social media marketing - and reap quick results. From sponsored LinkedIn updates to promoted content on Twitter, Facebook and Instagram, it’s perfect for reaching extended audiences across multiple platforms. We target the people you want to reach with a brand awareness paid ad strategy - and we measure each campaign’s performance to continuously optimise and collect leads.
Content creation
There’s no substitute for great content - and we create the best stories to engage the reader’s attention, keeping it fresh, relevant, accurate and trustworthy, while sticking to agreed KPIs. Our social media experts delve into your performance, assess your competitors and use hashtag research to devise the best strategy. Our eye-catching graphics and branding across overarching content pillars includes videos and reels to really ignite your audience.
Social audits
Unsure where your platforms are going wrong? We carry out in-depth audits of our clients' existing social footprint to truly get under the skin of your audience profiles and trends as well as benchmarking against your competitors. This helps us to formulate a strategy and an integrated social media plan that drives revenue, customer loyalty and engagement.
Our recent work
Frequently asked questions
What is social media?
Social media is a digital platform where people and brands connect, share and engage. It includes networks like TikTok, Facebook, Instagram, LinkedIn and X, where users post content, interact and build communities. It’s a powerful tool for reaching audiences and driving conversations online.
What is social media marketing?
Social media marketing is a form of digital marketing that uses social networking sites and applications as a marketing tool. This involves using platforms to connect with your audience to build your brand, increase sales and drive website traffic.
There are five core pillars to social media marketing:
- Strategy
- Planning and publishing
- Listening and engagement
- Analytics and reporting
- Advertising
How do I use social media for business?
Using social media for your business allows you to interact with your customers and share information in real time. There is a wide range of social media management tools that help businesses to make the most of social media sites and applications.
In a survey of marketers, 87% said consumers will search for brands on social media more often than with search engines.
Businesses can use social media to:
- Reach a wider audience
- Create online networks
- Sell and promote products and services
What are the advantages of social media?
Social media is a powerful tool for connecting with your customers, gauging public opinion about your business and boosting visibility through ads, promotions and mobile app development.
Social media can:
- Attract new customers or engage existing ones, receive customer feedback and build customer loyalty
- Increase and develop brand awareness
- Recruit skilled employees
- Increase traffic to your website
- Keep an eye on your competitors
Grow your brand and spark conversations with social media
From content creation to community engagement, we help you make an impact. Discover our services today.